Online Journalism

“Journalism needs to find new benefits from new marketing strategies and measurement tactics.” Briggs’ last chapter in JournalismNext focuses in on “the fundamentals of building an audience online”: Tracking one’s content Web analysts Search engine optimization (SEO) Effective headline writing for the Web Distribution through social media Our author begins by pointing out that “management […]

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When you view a news story online, you typically expect to see either pictures or video accompanying the story. But you don’t typically find audio accompanying those stories. “Somehow audio has been considered the ‘invisible’ medium,” said Karin Hogh, a podcast expert. “However, if done right, audio can be as powerful in journalism as written […]

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Podcasts used to be an unknown feature on iTunes, but has now escalated into one of the most powerful tools an online journalist can use. Briggs explains how you can create full-featured segments that imitate radio episodes and post them on your blog for your followers. Audio Journalism is the next big thing for journalism […]

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Audio journalism from Edward R. Murrow. 1945.   Sounds are a bit like smells. Just like a scent can transport you to your childhood, so can a certain sound transport you to another place. In Chapter 6 of “JournalismNext” Mark Briggs argues…

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