Online Journalism

Guest speaker: Jim Iovino

March 10th, 2011 · Comments Off on Guest speaker: Jim Iovino


One word: video.

Pat Collins always finds an interesting angle on a story that no one else will have. It’s all about the basic journalism.

  • Good reporting and a good angle=always important. What’s unique about it?

We all know media will be covering the same stories. The website tries to find an unique story, an unique angle. Dig a little bit deeper. This is why you should care. We understand the community. We want to be part of this community. We are there for them.

Collins is a great example. He takes 20 minutes a day to answer questions. It’s a way to connect with the audience. People relate to them!

Other points made by Iovino:

  • NBC is becoming a content center, and tries to reach out different ways. Examples? and Capitals blog on their website.
  • The 20.Voices leading the local conversation.
  • People love to see rough footage.
  • “Just like a good picture speaks for itself, good video speaks for itself.”
  • Major traffic comes from local news, weather, and entertainment.

Tags: Comm361 · Student Blog Posts · video

Guest speaker: Jim Iovino

March 10th, 2011 · Comments Off on Guest speaker: Jim Iovino

With the world turning to the internet, NBC Washington takes their television content and puts it on their website.

The sooner you get stories out on Twitter, Facebook, Tumblr, etc. the more people will acknowledge you as a consistently good reporter. Thus, you will receive more traffic and gain attention. You want to be the first to say that you broke the story and knew about it before anyone else.

Important thought:

The good, basic journalistic reporting is the start to anything. You need to ask the best questions to get the best answers for a unique story.

Connecting with the audience is good to build a relationship with viewers and interact to gain attention. Pat Collins does a great job of this, taking 20 minutes out of every day to answer questions from his audience via the internet.

NBC Washington takes plenty of videos from people in the area to collaborate with them and share information. With videos, people love raw footage rather than someone anchoring the video segment.

Tags: Comm361 · Facebook · Student Blog Posts

Guest Speaker: Jim Iovino

March 10th, 2011 · Comments Off on Guest Speaker: Jim Iovino

Jim Iovino, editor from NBC Washington, came and spoke to our Comm. 361 class today. He spoke to us about online journalism and how to make it better than the next person.


Iovino started his journalism working as a writer for a newspaper in Pittsburgh, then transferred over to TV, then was a senior news editor in Columbus, Ohio, then finally came to Washington, D.C. to pursue his career as an online journalist.

I wanted to be ahead of the next curve,” Iovino said. “I knew that there was a transition from print journalism to online journalism and I was ready to get into it.”

He showed us a video that Pat Collins did during the DMV snowstorm of 2010. The video, which can be viewed here was just an interview of a woman who walked 6 milesin the snow for a free sandwich. Iovino explained that Pat is good at what he does because he’s not afraid to take chances and cover stories others don’t even think of.

Iovino said, “Find an interesting angle to a story that you think nobody else is going to have and OWN it.” Don’t be afraid to try something different and see how it does.

Iovino explained how there’s a lot of collaborating on the NBC Washington website. He showed us the blog The 20 which has various blog posts from other journalists in which people can comment on.

How do you set yourself apar from others?

Iovino explained how, “You want to be the first one out there with the story. You want to be able to say that YOU were the first one to break the story.”

He also showed us a really cool part of the website called “Adept or Inept” which is an original series produced by American University’s Spring 2011 Intro to Studio Television class. It’s a site compiled of student produced videos that has ordinary people learn how to do certain skills such as become a male cheerleader, dance hip-hop, or even bellydance. At the end of the video viewers can then vote whether they found the person to be adept or inept to the skill. Very cool!

In regards to video, Iovino explained that, “People love to see rough footage.”

Sometimes less really is more. Very helpful presentation.

Tags: Comm361 · Student Blog Posts · video