Online Journalism

Chapter four: Microblogging

February 15th, 2011 · Comments Off on Chapter four: Microblogging


It’s the one thing that comes to mind when you hear the word microblogging. In what way can we possibly cover news in less than 140 characters?

What is microblogging?

It’s the idea that lets individuals write and share small content of news online via short sentences, images or video links.

It is an effective medium for journalists to use to break news. But what many people don’t also see is that it works both ways. It lets journalists find breaking news from local citizens as well. When Captain Sully landed the plane in Hudson River, people had tweeted the plane landing’s picture before traditional media even got there.

Microblogging also opens the door for crowdsourcing and building communities. By building a community on a website such as Twitter, people can form real connections, build a network and even gain a job (see previous Mandy Jenkins blog). It lets people conduct public interviews, find news leads and connect with their audience.

And finally, microblogging lets you market yourself. By building your own brand, you give yourself a reputation…whether it’s a good or bad one… that is on you.

Happy reading folks.

Tags: briggs · Comm361 · social media · Student Blog Posts

‘Journalism Next’ by Mark Briggs: Chapter 4 summary

February 15th, 2011 · Comments Off on ‘Journalism Next’ by Mark Briggs: Chapter 4 summary

Summary: Microblogging — The instant messaging journal


Start a Twitter, Facebook and/or LinkedIn account.

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  • Trains users to look for interesting things around them
  • Gets breaking news out in an instant
  • Allows the audience and journalists access to the most up-to-date news coverage

Why microblogging should remain personal, not automatic

  1. Quality over quantity; tweets should have personality
  2. Ask for tips from followers
  3. Keep control over account; leave automatic feed off

Twitter basics:

  • Post: 140 character limit
  • Read
  • Reply
  • Direct Message: Message only between you and the person you share it with
  • ReTweet: Post a tweet from someone else for your followers to read
  • Hashtag (#): Way to label a tweet, effective for conference. Example: “#sxsw for South by Southwest Conference”
  • Follow people related to your intetests and stories
  • Go mobile: Don’t wait to post what you see
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Tags: Comm361 · Facebook · Student Blog Posts