March 22nd, 2011 · Comments Off on Briggs Ch. 8 – ‘Telling stories with video’
Video storytelling was the concept of this chapter. Now anyone can use the digital equipment around them to create video storytelling, it just takes a lot of practice. Thanks to YouTube, the quality of the video doesn’t have to be very high. What’s important is authenticity.
The most entertaining videos get re-posted over and over. The New York Times’ David Pogue creates videos to follow this entertaining format. However, they are also very high quality.
Just as entertaining is Walt Mossberg’s videos for “The Wall Street Journal”.
Tips for video storytelling:
- Be comfortable with the equipment before you start.
- Pick the right approach for the project — breaking news/highlight clips or documentary-style.
- Organize your story in a storyboard, if possible.
- Take a variety of shots but not at the same time.
- Prepare before you interview (pick the right environment, pre-write questions, etc.).
- Don’t buy more camera than you need.
- Give your best material and keep it short.
- Avoid zooming in and out to get shots, instead hold the shot for 15 seconds then stop recording. Record after you have adjusted to the next shot.
- Wireless mics can help when capturing interviews, built-in mics are good for environmental sound.
- The editing process can be helpful because you see what you need to improve on and if you need to reorganize.
- Many computer already come with preloaded video editing software but you can always buy more,
- Certain sites, like YouTube, will compress your video and then post it.
- FTP sites allow you to email larger files.
- Viral distribution is a goal, sites like tubemogul help to spread your videos.
Tags: Comm361 · Student Blog Posts · video
March 20th, 2011 · Comments Off on Briggs 10: The Socialization of News
THE DIGITAL AGE has socialized news, which means that the people who read the news are now the people who also take part in it. “[...] information wants to be analyzed, shared, synthesized, curated, aggregated, commented on and distributed. Even journalists feeling overwhelmed by new technology can see that more interaction with the audience carries big benefits.”
There are, however, problems with having your audience be a part of your writing: News commentators are generally not constructive or respectful and there are either too many or too few of them. Forums are evolving, however, so that newsrooms are accepting more responsibility for the comments, commentators expect more from each other, and technology is improving.
It’s not just on a News websites page that this occurs either, it is also social media websites such as Facebook and Twitter which provide feedback from readers. Lending socialization to other sites has created more sources for News.
Social media is the next big thing and any organization or journalist that ignores this fact will be left behind; you always need to be where your audience is and social media is where they are today.
Tags: briggs · Comm361 · social media · Student Blog Posts
March 2nd, 2011 · Comments Off on Chapter 10 — Managing News as a Conversation
“The socialization of news is clearly the right direction for journalism,” begins Briggs in his tenth chapter of JournalismNext.
This chapter explores the idea of news being a conversation, rather than “a lecture,” and how conversing through social networking can add to one’s story.
“Three areas of evolution suggest a brighter future for comments on news stories:
- The technology is getting better
- Newsrooms are accepting more responsibility
- The commenters are expecting more from each other.”
When commenting on the necessity to make news a conversation (rather than a lecture), Briggs acknowledges that “while the primary motivation for offering social tools on news sites [is] to stay technologically relevant, the reward goes beyond giving the audience a chance to play, too.”
Briggs even throws in some statistics about social bookmarking and advertising, given by a Bivings Group report which can be found here.
Some other major benefits Briggs mentions for news being a conversation include:
- Providing transparency on the reporting process
- Enable an immediate feedback loop
- Spread awareness of news coverage through word-of-mouth marketing
Overall, although one always runs the risk of “potential headaches [from] offensive anonymous posts,” by including user/reader interactivity, “the benefit earned through a constructive and collaborative relationship between journalists and their audience is well worth the effort.”
Briggs also discusses how to build and manage an online community through making news participatory and collaborating with one’s community. Then, he explains how to keep conversations accurate and ethical by setting guidelines for participants, monitoring offensive posts, knowing one’s legal responsibilities and correcting errors.
“Social media, used correctly, connects journalists and reporters to people and information.”
This may be the first chapter in which I couldn’t agree more with every point raised.
Tags: briggs · Comm361 · Student Blog Posts