Online Journalism

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Online Journalism

Tech Blog #4: Improving Engagement on Your Brand’s Facebook Page

April 7th, 2011 · Comments Off on Tech Blog #4: Improving Engagement on Your Brand’s Facebook Page · Comm361, online journalism, Student Blog Posts

 

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Mashable.com features a new article by Lauren Drell titled “How To: Improve Engagement on Your Brand’s Facebook Page.”  The advice comes from a new study of 200 large, well-established brands by Buddy Media

Advice for large brands: 

  • Be Timely

             – Posting time/day of week depends on when brand peaks on Internet 

             – Patterns and trends unique to particular industries 

  • Be Concise

             – Content should be 80 characters or less (27 percent more engagement) 

             – URL should be full-length so readers know where link will take them 

  • Ask for Engagement

             – Simple instructions more effective getting a “Like” 

             – Put question at end of post (15 percent more engagement) 

             – Don’t ask invasive “why” questions, ask “what” 

Advice for Smaller Brands: 

  • Balance data from study with what you know based on Facebook Insights and personal experience with your Page
  • Social marketing space constantly evolving; statistics can change in months
  • Your Facebook marketing program must be flexible

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Guest Speaker: Mark Potts

April 7th, 2011 · Comments Off on Guest Speaker: Mark Potts · Comm361, Facebook, Storify, Student Blog Posts

Mark Potts, who is a reporter and editor for The Washington Post, came and spoke to our Comm. 361 class on March 29. He has been exploring the digital world for 19 years and is always looking for new tools to utilize.

Copyright: newsonomics.com

During Potts presentation, he gave us TONS of wonderful resources, helpful websites, and examples of well-done storytelling.

One thing that I was especially surprised to hear was that he spoke very highly of Wikipedia and called it “a fantastic news site”.  After constantly hearing from professors that it’s not a reputible source of information, here Potts comes saying he thinks it’s great. He explained how its got voluminous work and is built by the crowd, which adds to it’s resourcefulness.

He then showed us a story done in December of 2010 that utilized Facebook as the medium to telling the story. So in essence,Facebookdid the storytelling and the rest fell into place. The article is called “A Facebook story: A mother’s joy and a family’s sorrow” and can be found here.

He explained how Storify gives the reader structure and some kind of flow, but doesn’t necessarily work for every story. He definitely believes that crowdsourcing is a HUGE component to storytelling today and very beneficial.

“Do what you do best and link to the rest,” Potts said towards the middle of his presentation. I thought this was very powerful and presented the fact that using outside resources and stories to LINK to your story is a good thing.

Another big topic that came up, as always, was Twitter. His take on it was incredibly different from what we’ve been hearing from previous speakers. He said:

  • He only uses it to tweet his recent blog posts
  • Doesn’t care for it
  • Doesn’t see it as that interesting
  • Isn’t filtered
  • There’s just too much stuff

I was very surprised to hear this, but understood what he meant at the same time. It’s good to find the pros and cons to everything, and since we’ve ONLY been hearing the pros it was cool to get a different perspective.

He ended his presentation by saying that he stopped reading print news years ago because there’s better writing on the web. He explained how30 years ago only way you got info was the newspaper. It was the only option you had. He explained how newspapers are out of date the second they’re published, but that the web is constantly keeping up to the SECOND with information.

His final statement, which stuck with me for the rest of the day was, “We need to be our own filters today.” Basically saying, there’s so much information out there, but WE need to be responsible consumers.

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Guest Speaker: BJ Koubaroulis

April 7th, 2011 · Comments Off on Guest Speaker: BJ Koubaroulis · Comm361, social media, Student Blog Posts, video

BJ Koubaroulis, former George Mason University student who graduated with a B.A. in Communication in 2004, spoke to our Comm. 361 class on March 31. He currently works a a sports writer at The Washington Post.

Copyright: wjmc.gmu.edu

The first thing he spoke about was how “you’ll start from the bottom and work your way up: that’s how you learn.” While it may seem like an obvious statement, it’s easy to forget that the only way you’re going to learn is by making your mistakes NOW instead of when it REALLY matters.

He recommends working at a small paper to give you an opportunity to 1) learn and 2) make your mistakes.

Going along with that, he said he learned the most at his internships and the small newspapers he worked for.

He explained how he fell in love with high school sports and actually enjoyed it the most out of all his sports coverage for three reasons: 1) Most access, 2) Most real people, and 3) The people actually enjoy speaking to you.

He then spoke a lot about video. That words seems to keep appearing. He explained how video has been a life changing experience for him. He explained how individuals can harness the power of video, whereas before media companies were needed to utilize video. ANYONE CAN DO IT.

Video allowed him to become a better writer. If that’s not reason enough to learn video, then I don’t know what is.

He then explained how everyone should learn:

  • How to use the Web
  • HTML
  • Social media
  • Video
  • Audio
  • Pictures

And with that he had this to say about journalism today: “It’s just one job now. Everything is intermixed.”

“If you’re not going to change, you’re just going to get left behind.”

“Do all of it, don’t limit yourself.”

He then ended his presentation with FOUR things every journalist should have:

  1. Camera
  2. Computer
  3. Microphone
  4. Be ready to work!

In conclusion, he also showed us a REALLY cool website that incorporated all the things he’s talking about. It is an interactive website of George Mason University’s Fairfax campus. Check it out here.

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BJ Koubaroulis- Guest Speaker

April 7th, 2011 · Comments Off on BJ Koubaroulis- Guest Speaker · Comm361, Student Blog Posts

BJ Koubaroulis, a sports journalist for the DC and Northern Virginia, came to Kleins 361 class to emphasize the importance of videos. The new video era has ushered in a whole new wave of journalists, those who can write, take picture and most importantly edit video. Koubaroulis talked about how videos have taken his stories to a whole new level. Here’s an overview of Koubaroulis’ main points:

  • Video has been a life changing experience. Individuals can now harness the power of videos, you don’t need a camera crew; one guy with a video camera can make a difference. This tool allowed Koubaroulis to become a better writer, an example is his video accompanying his story on a high school football star.
  • Video illustrates that you could tell two stories within one story. Video allows more space for your story.
  • Audio is 70% of video. *Tip: Use a wireless microphone that only picks up local sound, which only picks up sound within five feet, and eliminates background noise.
  • If you take anything away from this class: Invest in yourself. Do a lot of different things: web, radio, TV, online, print. “I would do anything that people would let me do, and it’s all come back to help me very nicely.”
  • Media companies want to hire people that can do the jobs of five people. Learn HTML, learn social media, learn how to use the web. You are an accumulation of all these jobs. Do all of it, and you’ll be able to do the one thing you want to do.


  • A cool website that Koubaroulis admires: The Mason Tour
  • Four things you need to succeed: camera, computer, microphone, and to be ready to work hard.

*An accumulation of Koubaroulis’ work here, and his blog.


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Kevin Anderson- Guest Speaker

April 7th, 2011 · Comments Off on Kevin Anderson- Guest Speaker · Comm361, Facebook, Student Blog Posts

Kevin Anderson, now working for Al Jazeera Arabic in Doha, Qatar, has over a decade of journalism experience under his belt. Along with jobs at The Guardian and BBC News, Anderson has been a digital journalist since 1996 and rode the .com boom to becoming the BBC’s first online journalist outside of the UK.

Anderson’s main points:

  • What tools do journalists need to know how to use?
  1. Internships
  2. Setting up blogs (knowing how to write, take pictures, edit video)
  • The role of social media in journalism today?

The major role is “networked journalism”

  1. Not enough to build a website, make sure content is available and take it to places were people are congregating online, like Facebook and Twitter.
  2. Using networks to find sources and add voices to our journalism
  • How do we differentiate ourselves as journalist?

If we amplify everyvoice it just becomes noise(when it comes to people trying to be their own reporters) it’s still important to make editorial choices. We just have a richer wider choice of quotes.

Kevin and his wife, Suw Charman-Anderson, have a blog called the Corante. Check out their postings.

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Teaching Online Journalism: ‘a great flash infographic’

April 6th, 2011 · Comments Off on Teaching Online Journalism: ‘a great flash infographic’ · Comm361, Student Blog Posts

This post was about infographics.

Currently, I am creating one for my Pop Culture Journalism class with a partner from an AVT class. This post was interesting because it showed what a good infographic looks like.

I actually thought the infographic that was posted was a little too busy. But it was visually appealing.

Infographic

Infographic

Here’s a rough draft of my charticle with the AVT student, Ngan:

Runway/Zoo infographic


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Guest speaker: Brad Kalbfeld

April 5th, 2011 · Comments Off on Guest speaker: Brad Kalbfeld · Comm361, Student Blog Posts

Brad Kalbeld has seen it all.

From carrying a heavy typewriter around and a Telex machine, he now is able to hold a small tape recorder and — even better — can whip out his iPhone 4 to do the job for him.

Kalbfeld began by showing the filtering that occurs from an event all the way to the reader:

Event, reporter, copy editor, section editor, managing editor, reader.

But with the way that technology has constantly been improving, the role of the editors has been nearly erased. Rather than waiting for and hoping that the editors will publish what you’ve written, reporters can take a video of anything interesting that they see and post it to their computers and the internet for the readers to view.

Professional journalists are scared of citizen journalists.

We are now living in a one-click world and citizen journalists are now able to snap pictures, take videos, take audio of anything going on even quicker than a typical journalist could at times. This ability could steal viewers from the professional journalist and attract them to that citizen journalist’s publication.

You must have news that interacts with the audience nowadays.

Traditional journalists would find a story, report the news and that was it. Now, they must worry about getting the viewers involved and interacting with them to keep them engaged. This transition can be difficult for some.

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Brad Kalbfeld

April 5th, 2011 · Comments Off on Brad Kalbfeld · Comm361, Student Blog Posts

In today’s class, we heard from Brad Kalbfeld, who among other things, is the editor of the “Associated Press Broadcast News Handbook.” Kalbfeld brought us on a journey across the decades, showcasing his early reporting equipment (namely, a typewriter) and leading into how the advent of the iPhone has become a universal journalism tool.

Through the use of flowcharts that display the differences between the modern era of news versus the way it was in the past, Kalbfeld argued that nowadays, the audience has more power than ever in dictating what news they read and watch. There used to be a limited amount of choices–three channels, two newspapers in most markets–but now the audience is overwhelmed with options.

Of course, there are pros and cons to that. There is less of a duty to be balanced because there are niche (and mainstream) publications that appeal to every sort of political/religious/ethnic population. Amateur journalists also don’t have the same skills or background that should, in theory, lead to quality and ethical reporting.

Kalbfeld suggests readers look at the “About Us” page to learn about the attitudes and biases of particular journalists. News is now a brand, and some viewers consume it based on factors that other than what would best serve them (the attractive anchor, the political attitude, even the style or format of the page). News is at its best when it interacts with the audience, rather than being a one-way street as it used to be: ignoring the audience is a good way to see it flock to somewhere else.

I thought Kalbfeld was an especially interesting guest because he’s been around in journalism for so long and has first-hand experience in vastly different circumstances of news filtering. It was a really excellent presentation.

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Guest speaker: Brad Kalbfeld

April 5th, 2011 · Comments Off on Guest speaker: Brad Kalbfeld · Comm361, Student Blog Posts

Brad Kalbfeld, former AP broadcast editor and foreign correspondent, started his presentation showing us a little bit of the things he used to report.

He showed us his first laptop, his old typewriter, and his tape recorder. They all look really heavy and outdated. Today, we don’t use single-purpose devices. We need multipurpose devices, like an iPhone.

Citizen journalists: they have their eyes on you.

http://mobilisms.com/mobile-impact-how-the-iphone-4-will-revolutionize-citizen-journalism.html

Then he talked about all the filter news would go through before reaching the public. Now everyone that has a iPhone makes an editorial decision — to report the event or not– and they can be the first and only filter.

We cannot ignore what the reader/viewer want. They are empowered by the information that is available. Reader/viewer is in charge.

The newsrooms were composed by people of the same background, and it didn’t consider the needs of the diverse audience. It reflected their point of view.

Now we can use our remote control. We can change the channel and click the mouse whenever we want. There are several channels. We can pick and choose.

One-click world.

Citizen report: they can be everywhere, and cover things one journalist wouldn’t be able to do so. But are they good enough? You don’t know who they are.

Tips from Kalbfeld:

  • A secret? Traditional journalists are scared of citizen journalists.
  • Work on your brand name. Build your credibility. People are lazy, there will go back to the same brand.
  • What can’t you live without? INTERNET (Yes, I can’t live without internet!)
  • Investigative journalism: you will get attention, because citizen journalists won’t do it.

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Guest speaker: Brad Kalbfeld

April 5th, 2011 · Comments Off on Guest speaker: Brad Kalbfeld · Comm361, Student Blog Posts

Brad Kalbfeld, former AP broadcast editor and foreign correspondent, started his presentation showing us a little bit of the things he used to report.

He showed us his first laptop, his old typewriter, and his tape recorder. They all look really heavy and outdated. Today, we don’t use single-purpose devices. We need multipurpose devices, like an iPhone.

Citizen journalists: they have their eyes on you.

http://mobilisms.com/mobile-impact-how-the-iphone-4-will-revolutionize-citizen-journalism.html

Then he talked about all the filter news would go through before reaching the public. Now everyone that has a iPhone makes an editorial decision — to report the event or not– and they can be the first and only filter.

We cannot ignore what the reader/viewer want. They are empowered by the information that is available. Reader/viewer is in charge.

The newsrooms were composed by people of the same background, and it didn’t consider the needs of the diverse audience. It reflected their point of view.

Now we can use our remote control. We can change the channel and click the mouse whenever we want. There are several channels. We can pick and choose.

One-click world.

Citizen report: they can be everywhere, and cover things one journalist wouldn’t be able to do so. But are they good enough? You don’t know who they are.

Tips from Kalbfeld:

  • A secret? Traditional journalists are scared of citizen journalists.
  • Work on your brand name. Build your credibility. People are lazy, there will go back to the same brand.
  • What can’t you live without? INTERNET (Yes, I can’t live without internet!)
  • Investigative journalism: you will get attention, because citizen journalists won’t do it.

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