“Journalism needs to find new benefits from new marketing strategies and measurement tactics.” Briggs’ last chapter in JournalismNext focuses in on “the fundamentals of building an audience online”: Tracking one’s content Web analysts Search engine optimization (SEO) Effective headline writing for the Web Distribution through social media Our author begins by pointing out that “management […]
Entries Tagged as 'Student Blog Posts'
Chapter 11 — Building a Digital Audience for News
March 2nd, 2011 · Comments Off on Chapter 11 — Building a Digital Audience for News · Comm361, Student Blog Posts
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Ch. 7 ‘Making Audio Journalism Visible’
March 2nd, 2011 · Comments Off on Ch. 7 ‘Making Audio Journalism Visible’ · Comm361, Student Blog Posts
When you view a news story online, you typically expect to see either pictures or video accompanying the story. But you don’t typically find audio accompanying those stories. “Somehow audio has been considered the ‘invisible’ medium,” said Karin Hogh, a podcast expert. “However, if done right, audio can be as powerful in journalism as written […]
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Chapter 10 — Managing News as a Conversation
March 2nd, 2011 · Comments Off on Chapter 10 — Managing News as a Conversation · briggs, Comm361, Student Blog Posts
“The socialization of news is clearly the right direction for journalism,” begins Briggs in his tenth chapter of JournalismNext. This chapter explores the idea of news being a conversation, rather than “a lecture,” and how conversing through social networking can add to one’s story. “Three areas of evolution suggest a brighter future for comments on news […]
Tags:Assignments (Chapters)·Conversation·JournalismNext·necessity·News·news as conversation·social bookmarking
Audio Journalism-Chapter 7 Mark Briggs
March 2nd, 2011 · Comments Off on Audio Journalism-Chapter 7 Mark Briggs · Comm361, Student Blog Posts
Podcasts used to be an unknown feature on iTunes, but has now escalated into one of the most powerful tools an online journalist can use. Briggs explains how you can create full-featured segments that imitate radio episodes and post them on your blog for your followers. Audio Journalism is the next big thing for journalism […]
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‘JournalismNext’ Chapter 7 Summary
March 2nd, 2011 · Comments Off on ‘JournalismNext’ Chapter 7 Summary · Comm361, Student Blog Posts
Audio journalism from Edward R. Murrow. 1945. Sounds are a bit like smells. Just like a scent can transport you to your childhood, so can a certain sound transport you to another place. In Chapter 6 of “JournalismNext” Mark Briggs argues…
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Ch. 5 ‘Going mobile’
March 1st, 2011 · Comments Off on Ch. 5 ‘Going mobile’ · Comm361, Student Blog Posts
Being prepared by having some kind of mobile technology with you at all times is key to being a successful journalist and capturing news right as it happens. Because of the development in technology over the past few years, all a journalist needs at bare minimum is a cell phone. But that cell phone needs […]
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Techblog… or I hope it is
March 1st, 2011 · Comments Off on Techblog… or I hope it is · Comm361, Student Blog Posts
Prollyisnotprobably is one of the most influential fix gear bike sites on the entire planet. From product reviews, news, photos, fashion, and much more, John Watson brings info to his audience with swift speed. He is the blogger I wish … Continue reading →
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Ch. 6 ‘Visual Storytelling with Photographs’
March 1st, 2011 · Comments Off on Ch. 6 ‘Visual Storytelling with Photographs’ · Comm361, Student Blog Posts
“A picture’s worth 1,000 words.” That’s the cliché that you’ve probably heard plenty of times through your life, but at times a picture is more effective at telling a story than words. Or as Briggs puts it, “journalism without photographs is like writing without verbs.” Briggs starts the chapter by outlining the technical side of […]
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Briggs Summary – Chapter 7
March 1st, 2011 · Comments Off on Briggs Summary – Chapter 7 · Comm361, Student Blog Posts
Making audio journalism visible Audio journalism is important and relevant for a variety of reasons, the primary one being that audio can lend itself better in situations where the subject may not want to be revealed on camera. It can help build a more textured and layered experience for audiences, and moreover, can add to […]
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‘Journalism Next’ by Mark Briggs: Chapter 7 summary
March 1st, 2011 · Comments Off on ‘Journalism Next’ by Mark Briggs: Chapter 7 summary · Comm361, Student Blog Posts
Summary: “Audio can be as powerful in journalism as written articles or even TV and video.” Karin Hoegh, podcasting expert in Denmark. Audio journalism: Painting sound pictures – Importance: “Helps build a more textured, layered experience” Briggs; unmatched characteristics: Presence: On location boosts credibility and interest Emotions: “Tone of voice, expressions, intonation and pauses can […]
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