Online Journalism

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1. Introduction: What is Web 2.0?

Web 2.0 is not a new set of internet standards or protocols, and it is not based on any fresh developments in software or technology. Rather, Web 2.0 represents a change in the way people approach the Internet, and in the strategies and business models used by entrepreneurs to develop user-driven, profit-making online platforms.

2. Web as a Platform

During the first phase of the Web, companies were simply taking information that existed outside the Internet and putting it onto their websites. Web 2.0 marks a move to the Web as a platform, with sites that you use and interact with.

3. Architecture of Participation

Web 2.0 platforms are user-generated, which means the public contributes dynamic, vital, often uncensored content.

4. Online Community

User generated websites where visitors browse and update information create outlets of collective intelligence.

5. Folksonomy

A folksonomy is a searchable classification system created by users.

6. Mobility

On powerful handheld devices, Web 2.0 travels easily to any location, at any time.

7. The Future of Web 2.0

Where is Web 2.0 headed? Details on how companies can use the unique attributes of Web 2.0 to best advantage.