“Journalism needs to find new benefits from new marketing strategies and measurement tactics.” Briggs’ last chapter in JournalismNext focuses in on “the fundamentals of building an audience online”: Tracking one’s content Web analysts Search engine optimization (SEO) Effective headline writing for the Web Distribution through social media Our author begins by pointing out that “management […]
Entries from March 2nd, 2011
Chapter 11 — Building a Digital Audience for News
March 2nd, 2011 · Comments Off on Chapter 11 — Building a Digital Audience for News · Comm361, Student Blog Posts
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Ch. 7 ‘Making Audio Journalism Visible’
March 2nd, 2011 · Comments Off on Ch. 7 ‘Making Audio Journalism Visible’ · Comm361, Student Blog Posts
When you view a news story online, you typically expect to see either pictures or video accompanying the story. But you don’t typically find audio accompanying those stories. “Somehow audio has been considered the ‘invisible’ medium,” said Karin Hogh, a podcast expert. “However, if done right, audio can be as powerful in journalism as written […]
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Chapter 10 — Managing News as a Conversation
March 2nd, 2011 · Comments Off on Chapter 10 — Managing News as a Conversation · briggs, Comm361, Student Blog Posts
“The socialization of news is clearly the right direction for journalism,” begins Briggs in his tenth chapter of JournalismNext. This chapter explores the idea of news being a conversation, rather than “a lecture,” and how conversing through social networking can add to one’s story. “Three areas of evolution suggest a brighter future for comments on news […]
Tags:Assignments (Chapters)·Conversation·JournalismNext·necessity·News·news as conversation·social bookmarking
Audio Journalism-Chapter 7 Mark Briggs
March 2nd, 2011 · Comments Off on Audio Journalism-Chapter 7 Mark Briggs · Comm361, Student Blog Posts
Podcasts used to be an unknown feature on iTunes, but has now escalated into one of the most powerful tools an online journalist can use. Briggs explains how you can create full-featured segments that imitate radio episodes and post them on your blog for your followers. Audio Journalism is the next big thing for journalism […]
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‘JournalismNext’ Chapter 7 Summary
March 2nd, 2011 · Comments Off on ‘JournalismNext’ Chapter 7 Summary · Comm361, Student Blog Posts
Audio journalism from Edward R. Murrow. 1945. Sounds are a bit like smells. Just like a scent can transport you to your childhood, so can a certain sound transport you to another place. In Chapter 6 of “JournalismNext” Mark Briggs argues…
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