Online Journalism

The GMU home for cross-platform journaism.

Online Journalism

Entries Tagged as 'Omniture'

Ch. 11 ‘Building a digital audience for news’

March 9th, 2011 · Comments Off on Ch. 11 ‘Building a digital audience for news’ · Comm361, social media, Student Blog Posts

The traditional business model for journalism is in disarray. That’s for damn sure true, with everyone having the ability to  write what they want on the Internet thanks to technology. To increase an online audience, a journalist needs to: Analyze what is published Determine what readers like and don’t like Do more of what readers […]

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