Online Journalism

Social Media Myths

April 20th, 2011 · Comments Off on Social Media Myths

With the advent of Twitter, Facebook and similar sites, it seems that “social media”  is the new buzzword for today’s media professionals. That being said, social media is not some magic wand that casts a spell over unassuming audiences (then it would be called propaganda). Likewise, many new to the field think that if they start up a “social media” company they will be marketing geniuses and multimillionaires overnight.

News flash – that simply isn’t true.

Yes, social media is a powerful tool to get messages out to vast audiences. However, the way that said messages are framed and communicated makes a big difference in overall effectiveness. Not all communication works, but in the case of social media, your best bet is making sure that any and all communication is strategic in nature.

Here are some of the top social media myths that plague this growing industry:

  • If I ‘Tweet’ something, everyone will see it.
  • It doesn’t matter if it seems inappropriate or out of place, I can always delete it later (remember: once it’s online, there it will stay).
  • Facebook / Twitter / Linkedin accounts are seperate (this might be true, but the site will often automatically link them based on names and interests).
  • If I’m hosting a large event, all I need to do is make a Facebook event and everyone will come.
  • Social media is a one-way conversation.

All of the above are untrue the majority of the time. Check out www.zombiejournalism.com for more insight on how to properly network using social media tools.

Tags: Comm361 · Student Blog Posts

Anita McBride joins comm 361…for a C-SPAN conference

April 20th, 2011 · Comments Off on Anita McBride joins comm 361…for a C-SPAN conference

Anita McBride, former chief of staff for first lady Laura Bush, participated in a C-SPAN distance learning video conference on April 14. McBride spoke about her extensive knowledge on many first ladies of American history and took questions from Steve Scully, the political editor for the C-SPAN networks, George Mason University, University of Denver and Purdue University.

Anita McBride

Anita McBride

McBride talked about her work with the U.S.-Afghan Women’s Council and other programs like the Middle East Partnership Initiative (MEPI) that help women in those countries involve themselves in the political process or other male-dominated aspects that they’ve been denied from.

MEPI

MEPI

“No one can imagine the repression and brutality they faced…” McBride said about Afghan women, “They honestly don’t want to be seen as victims…”

I was really happy I asked McBride a question and her answers were very honest. Many people in my class were nervous about asking questions and I was, too. I’m normally not interested in political journalism but this conference has made me want to try it out.

Tags: Comm361 · Student Blog Posts